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Greenough Communications Wins SABRE Award from The Holmes Group
Agency’s Digital Communications Group Recognized in Public Relations
Boston, MA, August 2, 2004 – The Holmes Group awarded Greenough Communications a 2003 Iron SABRE Award for the innovative use of technology in public relations. The award recognizes a campaign Greenough developed for Connected Corporation, an emerging storage software leader.
The Holmes Group SABRE Award acknowledges superior achievement in branding and reputation and demonstrates high standards in innovation, technology, and effectiveness.
Greenough provided an innovative digital solution for Connected through the construction of a specialized, online Industry Resource Center titled InterChange (www.interchange04.com). Designed to provide customers, influencers, and prospects with a vendor-agnostic resource, the site offers information, insight, and pragmatic guidance on storage management, archiving, compliance and messaging, and data protection.
To promote the site, Greenough implemented traditional public relations strategies in combination with a direct e-mail campaign that resulted in an eight percent click-through rate within the first 48 hours, compared to the two percent rate for most direct marketing campaigns. More than 500 high-level executives, analysts and media who registered within the first five weeks of the site’s launch also visited the Industry Resource Center.
“At its best, public relations is a discipline that enhances the quality of communication toward customers, prospects, influencers, and employees by enabling more informed discussions and decisions,” said Phil Greenough, president of Greenough Communications. “This award is particularly notable since it recognizes our proven ability to use technology to build awareness and drive leads for our clients.”
Greenough’s Digital Communications Group offers web cast and video productions, video microsites, website extensions, and interactive v-mail programs that leverage the agency’s experience in corporate communications and marketing public relations. The agency’s digital work for Connected represents the ideal blend of technology and fundamental PR practices that breaks through the clutter and provides real value to all stakeholders.
About Connected Corporation
Connected Corporation is the leading provider of storage software for automated protection, archiving and recovery of distributed data. The company’s powerful, yet easy-to-use solutions help customers protect and centrally manage data from PCs, Windows servers and email systems, while eliminating costs and burdens associated with capturing and recovering highly distributed data. Customers range from mid-size businesses to more than 600 of the world's largest corporations, including Boeing, Deutsche Telekom, EDS, EMC, Hewlett-Packard, SAP, Schlumberger and Toyota.
About Greenough Communications
Based in Boston, Greenough Communications is one of the nation’s leading independent public relations firms, specializing in the information technology, Internet services, consumer electronics, and professional services markets. With an approach centered on business storytelling, Greenough has a track record for planning and executing public relations campaigns that deliver measurable results in terms of visibility, credibility and overall client satisfaction. Greenough combines traditional public relations strategies and tactics with an array of digital communications programs designed to build and amplify a storyline. Greenough has been recognized by The Holmes Report as Small Agency of the Year, and PR Week as runner up for Mid-sized Agency of the Year.
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