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MARKETING PR
Our core marketing PR programs center around four components:
audits and research, strategic planning, tactical execution
and measurement. Our engagements are grounded in research - from perception audits and secondary source analysis - that gauge market awareness, opinions and biases; this first phase informs our campaign strategies. Our strategic
planning process further allows us to set communications
priorities that tie directly to your business goals. Once
we have the right strategy and approach in place, we develop
a detailed, tactical execution plan that not only ties back
to the strategic plan but also ensures our accountability
to you. We make commitments and we deliver against them.
Our plans range from long term market building efforts to
100 day campaigns designed to support key inflection points
like product launches. We make strategic planning our top
imperative because it takes sophisticated, creative approaches
to take your company beyond "me too" cookie cutter PR programs.
Finally, our closed-loop process for measurement,
including media analysis and formal client satisfaction
surveys, gives us the input we need to improve. For a complete
list of our core marketing PR services, please see the list
below.
Marketing PR
- Media relations
- Analyst relations
- Product launches
- Customer communications
- Partner relations
- Speaker programs
- Event planning
- Corporate and product awards
- Product reviews
- Road shows
Media Relations
- Business and financial media relations
- Trade media relations
- Consumer media relations
- Broadcast media relations
- Vertical programs
- News programs
- Reviews programs
- Satellite media tours
- Video News Releases
Research
- Perception audits
- Campaign effectiveness
- Benchmarking
- Competitive analysis
- Market sizing
- Market segmentation
- Focus groups
- White papers
Product Launches
- Market conditioning
- Launch strategy and planning
- Launch message development
- Press kit creation
- Media and analyst roadshows
- Product reviews program
Customer Programs
- Customer acquisition programs
- Customer retention programs
- Interactive customer communication
- Vertical industry campaigns
- Customer harvesting programs
- Customer quote centers
- Customer case study development
Analyst Relations
- Market research
- Analyst road shows/events
- Testimonials
- Program maintenance
Event Planning
- Press conferences
- User group conferences
- Analyst and industry events
Writing
- Press materials
- Byline article creation
- Speaking and awards submissions
- Presentation development
- White papers
- Annual report
- Financial conference call scripts
- Speech writing
- Shareholder letters
- Case studies
Executive Training
- Broadcast media training
- Print media training
- Presentation training
Measurement
- Client satisfaction
- Coverage impact analysis
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